Keynote Performers
- Making experimentation ridiculously easy for 2000 bol.com employees: Denise Visser
 - Change management for experimenation culture: Ruben De Boer
 - 3 principles that your growth team need: Daphne Tideman
 - How to turn hippos into birds by being a cat person: Simone Neeling
 - Moving fast, breaking things and fixing them as quickly as possible: Lukas Vermeer
 - How to get the most out of your analytics implementation: Krista Seiden
 - How attention works: Stefan van der Stigchel
 - People skills for analytical thinkers: Gilbert Eijkelenboom
 - Creating funnels people actually want to convert to: Talia Wolf
 - Expanding experimentation in your organisation: Kevin Anderson
 
Keynote Pitch Presentations
- Will future customers only pay for extra experiences and conveniences: Ruben Evens
 - Decision first research: John Ostrowski
 - Automated performance monitoring analysis: Antoine Tissier
 - Optimisation through segmentation: Daan van Vliet
 - Building a data and validation driven culture: Mariska Buijs
 - Better experiments with UX research: Marlies Wilms Floet
 
												
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