The Conference Formerly Known As Conversion Hotel 2021

Keynote Performers

1. Making experimentation ridiculously easy for 2000 bol.com employees: Denise Visser
2. Change management for experimenation culture: Ruben De Boer
3. 3 principles that your growth team need: Daphne Tideman
4. How to turn hippos into birds by being a cat person: Simone Neeling
5. Moving fast, breaking things and fixing them as quickly as possible: Lukas Vermeer
6. How to get the most out of your analytics implementation: Krista Seiden
7. How attention works: Stefan van der Stigchel
8. People skills for analytical thinkers: Gilbert Eijkelenboom
9. Creating funnels people actually want to convert to: Talia Wolf
10. Expanding experimentation in your organisation: Kevin Anderson

Keynote Pitch Presentations

1. Will future customers only pay for extra experiences and conveniences: Ruben Evens
2. Decision first research: John Ostrowski
3. Automated performance monitoring analysis: Antoine Tissier
4. Optimisation through segmentation: Daan van Vliet
5. Building a data and validation driven culture: Mariska Buijs
6. Better experiments with UX research: Marlies Wilms Floet