Find the stuff that’s killing your website conversions.
Got a website that isn’t doing as well as it should? You’re not the only one. I find the problems that nobody else has spotted and help fix them.
What I do
It’s not rocket science. It’s a fresh set of eyes to help you see the wood from the trees.
UX Research
Compatiblity
Establishing how well a product works across multiple devices, resolutions and browsers
Bugs
Heuristic Analysis
Advanced heuristic analysis of websites and apps to establish problematic areas relating to usability
Consumer Behaviour
Understanding what motivates your audience to engage with your product
My humble brag
Days of experience
pounds of lost revenue found
pounds of revenue generated
bugs discovered
Useful resources
A selection of articles, podcasts and more…
Site Analysis: A review of Zara
Description In this video teardown of the Zara website, UU3's Abi Hough and Zuko's Adam Winsland take a look what happens when stylistic interpretation trumps the user experience. Main Topics Discussed 1. Accessibility & Readability Failures Font sizes are...
Econsultancy: Going beyond metrics to crack customer retention
Customer retention can be difficult to master. Consultant Abi Hough explains why brands need to go beyond numbers to keep customers coming back and how observing customers in their ‘natural, digital habitats’ offers the key. Summary Key concepts Brands obsess over...
Harnham: Beyond the numbers – humanising your customer data
Description Abi joins Harnham’s Lloyd Dunstall to explore why an over-reliance on data can limit decision-making and how bringing user research and real human insight into the mix leads to stronger results. From digital anthropology to the power of storytelling...
working with Me
I like to think I do a good job, but it’s always better when others think the same.
Want to find out more?
get the ball rolling
You can contact Abi on LinkedIn if you’d like to figure out what’s killing your conversions: